Styling Helmut Lang’s SS12 Collection

Like every season, shortly after the shows had finished, I started to go on countless market appointments to see as many clothes as possible up close. One of my favourite appointments is always Helmut Lang because I love the Lang aesthetic, I love that it is different to anything else out there but consistent within itself, I love a bit of an edge, and I love black. The fact that the label was created by an Austrian designer (well, he’s actually an artist who tried his hand at fashion at some point) makes me even more fond of it. Knowing that the Austrian contribution to fashion on that level is miniscule, I always root for the ones that make it or are about to make it (Devi Kroell – the designer, not the label, Peter Pilotto, Marios Schwab…).

When I arrived at Helmut Lang’s Chelsea showroom last October, their lovely PR Nicole walked me through the collection and mentioned they also had a model on hand should I wish to see something on her. I suggested an impromptu styling session for the blog, so here it is:

Helmut Lang SS12 styled by me!

Helmut Lang styled by me, look 1: print dress & yellow clutch

Helmut Lang styled by me, look 2: yellow print tunic & laser cut leather shorts

Helmut Lang styled by me, look 3: white top, black skirt, black leather sugar jacket, white clutch with horse hair tassle

What do you think? Do you have a favourite look?

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