NEWGEN Winners AW12
Posted: December 12, 2011 Filed under: autumn/winter, British Fashion Council, emerging designers, London, London Fashion Week, NEWGEN | Tags: Christopher Raeburn, David Koma, fashion, Holly Fulton, Huishan Zhang, J. JS Lee, J.W. Anderson, James Long, Lucas Nascimento, Michael van der Ham, Nasir Mazhar, NEWGEN Winners AW12, Palmer//Harding, Simone Rocha, SISTER by SIBLING, Thomas Tait, Tim Soar 1 Comment »
David Koma, James Long, Michael van der Ham & Holly Fulton SS12 at LFW, September 2011 (image from britishfashioncouncil.com)
Have you missed me? I’m back after a very nice and relaxing week in Denver and, oh, look what I’ve missed: The NEWGEN AW12 announcement! Sponsorship for their shows or presentations at the next London Fashion Week in February go to:
Catwalk sponsorship: David Koma, Holly Fulton, J.JS Lee, J.W. Anderson, Michael van der Ham and Simone Rocha
Presentation sponsorship: Christopher Raeburn and Thomas Tait
Installation sponsorship: Nasir Mazhar and SISTER by SIBLING
Exhibition sponsorship: Huishan Zhang, James Long, Lucas Nascimento, Palmer//Harding, and Tim Soar
For more info go to www.britishfashioncouncil.com/newgen.
Trend Forecasting, Part 2 – EDITD’s approach
Posted: October 20, 2011 Filed under: trends, London Fashion Week, behind the scenes, New York Fashion Week, spring/summer, Paris Fashion Week, Milan Fashion Week | Tags: fashion, trend forecasting, trends, EDITD, Geoff Watts 3 Comments »A few weeks ago I made an attempt at explaining how trend forecasting works. At the time I focused on the more traditional way of doing things, not discussing the new kid on the block. This was mainly done because the first post wasn’t exactly light on information but also because I wanted to wait and see how I find the newbie. Old Street-based trend forecasting service EDITD crawls the web to gather details from retailers and to monitor the mood on social networking sites. Then they take this data to make their reports and to forecast trends for brands, retailers and suppliers so they can base their business decisions on facts rather than educated guesses.
Last week I received their first analysis of fashion month, EDITD’s Spring/Summer 2012 Fashion Week Wrap. ’25 million tweets and updates covering fashion weeks in New York, London, Milan and Paris over a month were analysed to give a unique, definitive overview of Spring/Summer 2012,’ the company’s co-founder Geoff Watts explains in his email. Following the link what I found was a detailed yet concise summary of the shows we just saw. The report describes how brands have benefited from a well thought-out social and digital strategy, visualises the season’s main colour palette as well as one for each of the four fashion cities, informs us that Givenchy and Louis Vuitton were well liked and that Yves Klein Blue was the predominant hue across the board. It also shows florals are the most talked about print of the season, lists sportswear and under-the-sea as the two most influential themes, and charts people’s reaction (love, hate, neutral) to the most important topics (eg. retro, feminine, Chanel).
I also liked their selection of 16 key looks and how EDITD explains why each of these looks will be important come spring. Lists of the 10 top designers, styles and prints conclude the coverage.
Although rather short I feel that the report covers everything most people will need to take away from the shows at this point. Of course buyers in particular will need more specific information (that EDITD provides) but what it does is filter out the main trends. I liked the way the data is presented and think it helped me sharpen my focus in some areas. The graph visualising peoples reactions to specific topics is particularly interesting. Of course there was no way around noticing all the retro shapes on the runway but I was surprised that EDITD’s data found 80% of these reactions to be negative. The colour analysis of the similarities and differences between New York, London, Milan and Paris also provides insight into what we’ll want to wear next season.
Generally I feel that data analysis on this level is a great addition but not quite a replacement for traditional trend forecasting. But I don’t think that that is EDITD’s aim. It does seem to bring some much-needed structure and logic into a field that tends to rely on instincts. On the other hand human interpretation and indeed instinct is something that is hard to express in numbers so my ideal solution is to have the best of both worlds.
To read the whole report, go to EDITD’s website.
London Fashion Week Recap (SS12)
Posted: September 29, 2011 Filed under: London Fashion Week, spring/summer | Tags: Acne, Antonio Berardi, Christopher Kane, Emilia Wickstead, Emilio de la Morena, Erdem, fashion, Giles, Jean-Pierre Braganza, Jonathan Saunders, Julian Macdonald, LFW, London Fashion Week, Margaret Howell, Marios Schwab, Mark Fast, Mary Katrantzou, Mulberry, Paul Smith, Peter Pilotto, Pringle of Scotland, SS12, Todd Lynn, Zoe Jordan Leave a comment »Not that we all didn’t know that but reviewing New York and London back to back really makes the differences clear. In NY I find that most trends are obvious within the first day. There seems to be more of a common aesthetic that of course leaves each designer with their signature but also collectively sums up the city’s mindset. In London everyone marches to the beat of their own drum which results in a wider range of silhouettes and colour palettes (some very successful, some very, err, interesting) and the city’s reputation to be a creative lab of sorts.
There was so much that I liked in London, so without further ado:
EMILIA WICKSTEAD
To be perfectly honest, this is the first time I hear about Emilia Wickstead but what I love what I see. Her collection is classic and beautiful. The designer cites pleats as her signature detail which is definitely true for this season. Her babydoll dresses and rompers are adorable.
JEAN-PIERRE BRAGANZA
Jean-Pierre Braganza’s show was based on very graphic prints. I found his hexagonal hemline interesting and thought it worked very well. The collection felt very clean with fluid dresses being toughened up with tailoring that focused on a strong shoulder.
JULIAN MACDONALD
I surprised myself by liking this collection as I’m by no means a Macdonald girl. Usually it’s too overtly sexy for me, a little full-on. For SS12 Julian was inspired by yachts which resulted in the use of lots of leather and chrome. It all still felt very sexy but also very luxurious. Funnily, the last look (24) reminded me of one of Prabal Gurung’s dresses.
ZOË JORDAN
Zoë Jordan is another name I hadn’t heard before but I liked her vision immediately. She trained as an architect and it shows. Her lines are very clean and all her pieces ooze elegance.
EMILIO DE LA MORENA
This collection doesn’t necessarily play into my personal taste but I love the ideas that went into it. I am particularly drawn to the short narrow skirts overlaid with a transparent pleated layer which reveals the colourful inner skirt when the wearer moves. This makes for a feminine, flirty feel that defines the collection. As always, the construction of his clothes plays a great role in Emilio de la Morena’s offering.
JONATHAN SAUNDERS
I am so into the idea of paisley in unexpected colours, even gradients! Jonathan Saunders took things even further (look 40) when he seemed to have woven the pattern into the fabric instead of printing it on. The result is a sort of paisley lace and looks very delicate and subtle.
MARGARET HOWELL
Isn’t this exactly what everyone wants in their closets? Crisp white shirts, relaxed tailoring, Breton stipe tops, trench coats served up in a nautical palette with coral accents. Lovely!
MULBERRY
It seems to me that Mulberry built on this season’s colour palette. There’s still the yellow/brown combination from AW11 but it has developed. The collection seems a little lighter in comparison to the label’s AW offering but not too much – we’re talking about a British summer after all. So it seems fitting that the show was styled with leggings, macs and parkers, both long and cropped.
MARIOS SCHWAB
As a fellow Austrian, I’m always glad when Marios Schwab does well! Not that I was ever disappointed. For next season, expect a neutral palette shot through with soft lilacs and mints. Although done in a different way (smaller mesh, less sporty) his net overlays reminded me of what Alexander Wang showed the week before in New York. Is this enough to call it a trend? In this collection Marios explored the concept of revealing and concealing. His woman felt very strong to me.
PAUL SMITH
Paul Smith’s show was what he does best. His suggestion for SS12 is menswear-inspired womenswear. Just like with Margaret Howell, this is exactly what I want to be in on a daily basis. I love this laid-back, nonchalant way of dressing.
ACNE
Acne have really pushed their boundaries this season. I love their oversized, interesting proportions and the shoes, the shoes are amazing. I’ve written about me love for brogues and Chelsea boots before so it’s hardly a surprise that I’m already in love with the pair from look 11 (second from left).
PETER PILOTTO
Ah, another Austrian to count on! How cool are those folded halternecks? I also liked the scuba element (mostly the way armholes are cut and the prominent black zippers down the front) that was introduced towards the end of the show.
ANTONIO BERARDI
Antonio Berardi abandoned his usual body-con shapes a little – but not completely – this season. His collection sets hard against soft – futuristic, sharp tailoring against light, airy materials.
PRINGLE OF SCOTLAND
Let’s have a look at Alistair Carr’s first collection for Pringle! With no previous knitwear experience he managed to approach the task without (m)any preconceptions of what it should be. That left the label with a new take on twinsets, namely a rather oversized version of them. Carr also introducted cardigans that you can (un)button in the front as well as the back. Cute!
CHRISTOPHER KANE
Christopher Kane can do no wrong, can he? When you think of brocade ‘cool’ is hardly the term you come up with to describe it. But Kane manages to make it look and feel beautiful and light. His prints remind me of flowery wallpaper and there were a few pieces that looked like the hologram stickers we all loved so much in our childhood. I know I was fascinated. This is also the first time in forever that I liked any kind of shiny material, I usually find them tacky. How does he do that?
ERDEM
Erdem worked within a beautiful palette of mostly blues this season. Compared to previous collections lots of skin was exposed in unexpected places like the spine. Many dresses were cut off the shoulder. On the whole the show reminded me of a very pretty garden party.
MARK FAST
Scream if you wanna go faster! Sorry, I couldn’t resist. Style.com’s Maya Singer wondered if Fast ever considers the woman who is supposed to wear his clothes. Which is funny because I think it’s one of his, if not the, most wearable collections to date. I have never been a fan of his skin tight creations which is probably also why I’m not feeling Faster by Mark Fast. But here I liked the flared knit skirts and ruffles which felt very fresh to me. The styling of the show with Jean Harlow inspired hair was spectacular and added a certain elegance that wasn’t there for me in previous collections. This season also saw Mark’s first foray into non-knit.
TODD LYNN
Todd Lynn is another steady favourite of mine. I just enjoy watching him improve with every season. Or maybe improve is the wrong word. I just love how he started out almost too edgy but his talent was obvious from the start. He then went on to hone his vision but keep his signatures. Even this season he continued to soften his clothes while keeping them unmistakably Todd Lynn. The jewellery (a silver safety pin) was designed in collaboration with Shaun Leane who famously worked with Lee McQueen.
GILES
So far Giles has been too ‘out there’ for me but I really liked his SS12 collection. It seemed very original – as always – but somehow a bit more grown up and wearable. White, silver, lilac, red dominated the palette. The show started off almost ethereal and got more and more expressive as it progressed. The clothes were simply beautiful and I think a Mad Men influence was felt in the silhouette.
MARY KATRANTZOU
To wrap LFW up, let’s see what Mary Katrantzou put on offer for next season. The designer stayed true to her signature prints and I love how they appear to be three-dimensional in some cases! Many necklines were asymetrical and the show was mostly styled with metallic shoes with I thought worked exceptionally well with all the colour. Mary seems to have worked on her silhouette which may have made her collection the most wearable to date.
Just like yesterday I would love to hear your thoughts about my picks. What did you love or hate?
Next week, I’ll finally get to the Milan and Paris shows! I cannot wait for Chanel, Celine, McQueen!
Simeon Farrar x Fulton Umbrellas
Posted: September 15, 2011 Filed under: accessories, fashion and art, London Fashion Week | Tags: fashion, Fulton, Fulton umbrellas, LFW, London Fashion Week, Simeon Farrar, umbrella Leave a comment »In my never-ending attempts to surprise you, I decided to write about Fulton Umbrellas two times in a row. Ha! This is just a quick one, though. I was still pondering my umbrella dilemma, when Fulton’s PR made it even harder by throwing this limited edition umbrella designed by Simeon Farrar exclusively for London Fashion Week AW11 into the mix.
Fulton was obviously discussed at length in my last post but Simeon Farrar, a three times New Gen winner, has also made his debut on theses virtual pages before. I’m undeniable a fan of his prints and love his cats and dogs too. Decisions, decisions… But I have a feeling that I will miss out on that one anyway because I’m not in London right now and it is, as previously mentioned, a limited edition. So I guess they will all be sold by the time I go back to Blighty.
Fulton latest collaboration, along with Farrar’s SS12 collection can be seen at Simeon Farrar’s London Fashion Week Stand 8, located in the Embankment Galleries at Somerset House.
NEWGEN Winners SS12
Posted: June 8, 2011 Filed under: British Fashion Council, emerging designers, London, London Fashion Week, NEWGEN | Tags: Alexander McQueen, Baker Tilley, BFC, British Fashion Council, Christopher Kane, Christopher Raeburn, Craig Lawrence, David Koma, Dominic Jones, fashion, Felicity Brown, Giles Deacon, Holly Fulton, J. JS Lee, J.W. Anderson, James Long, Jonathan Saunders, Jordan Askill, LFW, Lloyds TSB, London, London Fashion Week, Louise Gray, Marios Schwab, Michael van der Ham, Nasir Mazhar, NEWGEN Winners SS12, Palmer//Harding, Sarah Mower, Shoosmiths, SISTER by SIBLING, Somerset House, Thomas Tait, Tim Soar Woman, Tom's Terrace, Topshop Leave a comment »
FW11 looks by next season's NEWGEN winners David Koma, Holly Fulton, Louise Gray and Michael van der Ham
I’m almost paralysed by how close this headline makes 2012 feel! Too close for comfort. The newly minted NEWGEN (and NEWGEN MEN) winners may feel differently. On Tuesday afternoon they were revealed in London at Tom’s Terrace, Somerset House. Sarah Mower invited the press in her capacity as BFC Ambassador for Emerging Talent to meet the winners who will get a chance to show their collections at London Fashion Week in September.
Catwalk sponsorship: David Koma, Holly Fulton, Louise Gray and Michael van der Ham
Presentation sponsorship: Christopher Raeburn, Craig Lawrence, Dominic Jones, J.W. Anderson and Nasir Mazhar
Installation sponsorship: Jordan Askill and SISTER by SIBLING
Exhibition sponsorship: Felicity Brown, J. JS Lee, James Long, Palmer//Harding, Thomas Tait and Tim Soar Woman
The sponsorship was established in 1993 and has been supported by TopShop for about 10 years now. The British Fashion Council calls it their ‘fashion design talent identification scheme’ and there’s no arguing with the fact that the programme has helped many designers at the beginning of their careers. Past winners include fashion greats such as Alexander McQueen, Giles Deacon, Jonathan Saunders, Christopher Kane and Marios Schwab. International media and buyers pay close attention to NEWGEN.
Despite providing financial support, NEWGEN also offers business and mentoring support through the BFC in partnership with Shoosmiths, Baker Tilley and Lloyds TSB.
























